SortedFood started in 2009 in Hertfordshire, England by a group of old school friends who, upon realising they were surviving on mostly microwave ready meals, decided to start sharing recipe ideas with each other on the back of beer mats in the pub! Seven years and two million subscribers later they have got people talking about food in a whole new way in this digital age!
Now, partnering with the Coop, they bring you Now Cook It. The first step to help address the cooking skills gap. It’s aimed at those who didn’t really learn cooking at school, didn’t master much of it at home and want to know how to do all the cool stuff in the kitchens and those looking to brush up on their skills. 27% of millennials have never been interested in learning to cook and 28% of those who can’t cook don’t see the importance in being able to. Now Cook It looks to change that!
I went along to Google HQ in London on Friday afternoon and cooked up a mean sausage carbonara (if I say so myself!) with the SortedFood boys, Mike, Ben, Barry and Jamie.
Now Cook It takes you through the process of learning to cook from start to finish, from de-seeding a pepper and poaching an egg, to cooking a steak and making a tomato sauce, there are so many core techniques shown in an easy video format. There are also a ton of recipes available including the sausage carbonara I got to make and eat!
I’m a keen baker, that much is clear, but I’ve never been the best or most confident cook. I spent 90% of my day in a kitchen and there are so many things I don’t know how to do! I’ve already watched so many of the core technique videos! I think it’s fab and especially being of the generation who maybe didn’t get the most extensive food education, I think it’s something so many people (of all ages) can benefit from! You can find all the information about it on their website here.
Happy baking, and cooking!