Toblerone Travesty!


November 8th. This date will go down in history.

Years from now there will be the questions; ‘Where were you on this historic day?’

The day we discovered what has happened to our beloved Toblerone.

Toblerone, for those who don’t know, is a Swiss chocolate bar with nougat, almonds and honey. It has a distinctive triangle shape to resemble the Swiss Alps and a hidden bear in the logo. It’s a much loved bar often seen at airports and Christmas. It comes in many different flavours, with my personal favourite being the white one. This is the look we know and love –


I even made a recipe with it earlier this year, the Toblerone Traybake.

Toblerone Traybake by She Who Bakes

However, everything we currently know is about to change. The company that owns Toblerone, Mondelez has said the change was due to a rise in the cost of ingredients.

As reported by the BBC this morning –

In a statement on the Toblerone Facebook page, the company said it had to make a decision between changing the look of the bars or raising the price.

The move has resulted in the weight of the 400g bars being reduced to 360g and the 170g bars to 150g, while the size of the packaging has remained the same.

It said: “We chose to change the shape to keep the product affordable for our customers.”

So, essentially, same price, less chocolate, silly design. It looks less like the Swiss Apps now and more like  a chocolate toast rack. Surely the better option would have been to make a smaller bar? The gaps in the triangles are iconic and not something that I believe should be messed with.

I mean, how on earth are we going to make another Toblorange this Christmas??


Where does the madness end? Single finger KitKats? One and a half Bounty bars? Three smarties in a tube?! Is this the future of Toblerone??


In these times of uncertainty, where there is bad news all around us, please don’t mess with our chocolate.

What do you think? Let me know on either on Facebook or Twitter or Instagram.

Britt xo

Categories: News

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