Cake Boss Bakeware Launch



Hey muffins!

For those of you who follow me on Facebook and Twitter will know that yesterday, I was honoured to be invited to the UK press launch of the bakeware range by the fabulous Buddy Valastro from Cake Boss! Cake Boss is currently the number one food show on satellite channel TLC.

There was also a demonstration of the equipment from the amazing Juliet Sear from Fancy Nancy Cakes. Needless to say, I was VERY excited. Even with the early morning commute.


A breakfast of warm, fresh pastries and bacon rolls was on offer. And yogurt too, apparently. Ha. 

Basically, the bakeware market has grown exponentially over the past few years, with TV shows like Cake Boss, Ace of Cakes and of course The Great British Bake off to thank for it. The bakeware market itself is currently worth over £302,000,000. Three hundred and two million pounds! Wow.

The Cake Boss bakeware range was launched in the US in 2013 and is being made available in the UK towards the end of March.

The products include a baking collection, tools and gadgets, a decorating collection, cake kits and a server collection. The range will be stocked in Bentalls, Amazon and other leading independent stockists.

Buddy himself was heavily involved in the design of all the products. He knows that every good cake maker has a toolbox containing the necessary ingredients to create a good cake. Buddy wanted to create one range that contained all of these products to make it easier for novice bakers and children to get more adventurous with their baking.

Buddy’s (and mine actually!) favourite products in the range is the turntable. It is essential for anyone serious about cake decorating. As well as being turned easily by hand, the Cake Boss turntable can even be locked into place, something I haven’t seen before and think is brilliant!

The cake kits were something I was quite fascinated with. Most times, when someone wants to decorate a cake in a certain way, they never know what equipment to buy from where and what size! The Cake Kits contain the instructions and equipment required to make one of two different designs, a flower cake and a circus cake.

It was then time for our demo. I’m a big fan of Juliet so I was fascinated to watch her do what she does best. It also gave us an opportunity to see the tools in action.




Yes ladies and gents, that’s me with the red hair. Of course I had to get involved!


I’m doing a grand job there. Ha. I was using the textured rolling pin, which I loved. The designs were fabulous!


Juliet making ruffles look easy!


Everyone getting hands on!


I even got to decorate and take away a cupcake!


She Who Bakes with Juliet Sear from Fancy Nancy Cakes.


Fabulous goodies from the launch. I’m very much looking forward to using this kit! And eating Buddy’s face on a cookie. Mwahaha.

Having looked at the range and tried and tested a few products briefly on the day, I can honestly say these are well made, well thought out and great additions to any baker and decorators kitchen!

Happy baking!

Britt xo

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