How To Start A Cake Business From Home – E-Book

04/16

‘How To Start A Cake Business From Home’

E-Book by Britt Whyatt AKA She Who Bakes.

£4.95

$7.05 /€6.51

Includes a Cake Contract and Terms & Conditions template, Cake Disclaimer template, Cake Pricing template and Accounts template.

Do you want to start a cake business from home? Have you been baking for a while but now want to turn your hobby into a career? Need advice on how to market your cake decorating business?

This easy to follow, useful and practical guide shows you how to start a cake business from home, from someone who has done it. Britt from She Who Bakes ran her award winning cake business for several years before becoming a sugarcraft tutor and international speaker.

Written with the UK market in mind, but with helpful tools and tips for those wanting to start a business outside of the UK, this book covers all the topics you need to know to get your business up and running. From the rules surrounding getting your kitchen ready, registering as self employed, insurance, advice on pricing your cakes, and marketing advice that is both relevant and easy to implement, this guide is the ‘one stop shop’ for your information.

This book is filled with personal advice and inspiring stories about how Britt started her own business. Having walked the walk, now Britt’s talking the talk in this e-book, sharing the secrets of  how she ran her successful business.

Now it’s your turn!

“An absolute must have for anyone looking to start a cake decorating business from someone who has actually done it. Forget hours trawling through the Internet for advice on how to cost your cakes and what you need to do to get registered, everything you need to know is in the book.” – Jemma, Iced Jems, West Midlands.

“I wish I’d had this book when I first started!! I was so lost and always on google trying to find the answers! To have it all in one place is amazing! Even as an established business, there are tips in this book that I will implement today!” – Jo, Diamond Cakes, Maidstone.

Buy your copy here!

About the author

Britt Whyatt is the creator of She Who Bakes. What started out as a hobby, making cakes for friends and sharing recipes from her kitchen when suffering with depression after the loss of her mother at 16, has grown into a successful business both online and off. Starting a baking blog less than two years ago, Britt has grown a strong internet presence in her industry with more than 250,000 Facebook fans and regularly writes baking tutorials for magazines and websites.

In her first year of business Britt has both won and become a finalist for several awards including a UK Blog Award, ‘Personality of the Year’ for Cake Masters Magazine and winning Home Based Business Woman of the Year 2015 at the Kent Women in Business Awards and Home Based Business of the Year 2015 and 2016 at the Kent Independent Traders Awards as well as getting the Gold Award a the Kent Digital Awards 2015 for Best Blog.

Britt’s passion for baking combined with a love of social media has propelled her in business. Teaching cake decorating lessons from her studio in Kent and advising bakers all around the world from her laptop.

None More Black

03/17

This week, I made a birthday cake for my friend’s husband. The brief was a very black cake with hints of purple, skulls and other black decorations but with a surprise inside. The surprise was a bright, 6 layer rainbow sponge with white buttercream, a complete contrast to the outside. Scroll to the bottom for a picture my friend kindly sent me when the cake was cut into!!

I absolutely love how this cake turned out! All relevant info on how I made it can be found below –

I used Sugarflair colours inside and out, to find out more about how to make a rainbow cake click here.

To find out more about how to make black buttercream click here.

To find out more about how to make white buttercream click here.

The drips and shards were made with black Candy Melts.

The skulls and other decorations were made with Renshaw black modelling paste and silicone moulds.

Hope you like it as much as I do!

Come find me on FacebookTwitter or Instagram.

Happy Baking!

Britt xo

Check out my ebook How To Start A Cake Business From Home for everything you need to know about running a successful baking business, including pricing, marketing, insurance and much more!

How To Make Black Buttercream

03/17

Whether it’s for a space themed cake, Halloween, a specific colour theme or just because, black buttercream can look stunning. However as it’s right at the end of the colour spectrum, it can be a tricky colour to achieve without using a TON of food colouring which leaves a bit of a funny taste but using enough colour so you don’t end up with grey!

This is the best way I’ve found to get black buttercream while still having it super tasty and firm enough to decorate with.

If you’re interested in how to make white buttercream, check out my blog here.

Cut your butter into cubes and pop it in your mixer bowl. Then beat it on a high speed for about 4-5 minutes. This will aerate the butter and create a neutral colour.

Next, add in your icing sugar and make your buttercream as usual. I use 250g butter to 500g icing sugar. Try not to add liquid as it will make it too soft, instead just keep mixing until you get a nice consistency. You want a firmer buttercream for piping onto cupcakes so they hold their shape and a softer buttercream for filling and covering cakes so it doesn’t rip the cake apart. If it’s too hard, put the mix in the microwave in 10 second bursts until you get the consistency needed for your bake.

Then, we’re going to turn it into a chocolate buttercream as it’s a lot easier to get from brown to black than yellow to black!

To your buttercream, add in 100g melted and cooled dark chocolate and 50g cocoa powder.

Once you have a nice chocolate buttercream, then it’s time to add the colour. With black, (as well as red and navy) I’ve only found one colour to get a true black, and that’s this stuff! Sugarflair Black Extra. Add a small amount and then keep adding until you have achieved your desired colour.

*TIP* – The colour will darken over time so I suggest adding a small amount, mixing it in, covering the bowl with cling film and popping in the fridge for 30 minutes to an hour. Once you take it out of the fridge, pop it in the microwave in 10 second bursts and mix well until it is a good consistency to spread.

You can see the awesome black cake I made using this buttercream here!

Give it a try and let me know how you get on either on FacebookTwitter or Instagram.

Happy Baking!

Britt xo

Check out my ebook How To Start A Cake Business From Home for everything you need to know about running a successful baking business, including pricing, marketing, insurance and much more!

How To Make A Rainbow Cake

03/17

Rainbow cakes are one of my favourites! I love how they look when you cut into them. This week I was tasked to make an interesting rainbow cake for my friend’s husband. Interesting because it was colourful and rainbow on the inside, and black, dark purple and covered in skulls on the outside! You can check this cake out here.

When I was making it I popped a few ‘work in progress’ shots on social media and had a lot of questions about how to make a rainbow cake. There are lots of different videos and tutorials available online but this is a quick rundown of how I make one.

Firstly you’ll need a good cake recipe that’s easy to colour. I use a classic madeira recipe which you can find here. What I tend to do with rainbow cakes and other coloured layer cakes, is whatever tin size I’m using, in this case a 7″ round, I will double that recipe in total to make all six layers out of, as that makes for a nice height. You can of course use more mix for a deeper cake but this is what I have found works best for me.

First you want to line your tin(s). I do this with cake release and greaseproof paper, to save time, I use pre cut greaseproof paper circles and strips of greaseproof paper. You can find out more about how I line cake tins here.

I have four 7″ round tins as I bake a lot but this process can be done if you’ve got the one tin, you’ll just need to work on your timings a little. I will explain as we go. So, based on the assumption you have more than one tin of the size you like you firstly need to go ahead and make your cake mix. As I say, I double my recipe for this. Then you want to split the cake mix into 6 bowls (or however many colours you’re doing!) I use a deep ice cream scoop to help me do this to keep it even.

Then you want to colour them using good quality, concentrated food colouring. I don’t recommend supermarket colourings for this as they are mostly water and don’t give a strong colour. Instead I recommend Sugarflair. I’ve been using them since I started baking and I love them. You only need a little bit of colour as it’s very concentrated so it goes a long way and lasts ages! I’m using the following colours;

Sugarflair Red Extra, Sugarflair Egyptian Orange, Sugarflair Melon, Sugarflair Party Green, Sugarflair Ice Blue and Sugarflair Grape Violet.

Add the colour using a cocktail stick and mix well. Then pour into as many cake tins as you have and bake until they are done. If you’re using my madeira recipe I recommend to bake the layers at 140C for around 20 minutes or until a skewer comes out clean. Remember, each layer will be a lot smaller than normal so don’t worry about too much of a rise, although you should get a nice thickness.

If you’ve only got the one tin you will need to do things slightly differently. As soon as you’ve made your cake mix you have essentially started a timer. If you leave your cake mix out on the side for too long, it may not bake properly, may not rise and may taste tough and dense. However you do have a small amount of time so what I suggest is, instead of halving the recipe, make up the recipe as written and split it into three. Do the first three colours and then once they are baked do the same and make up the second three colours. This minimises the time the cake mix is left out. All the time you are waiting for your tin and for the previous sponge to bake, make sure to store the bowl of cake mix in the fridge covered with cling film. Once each sponge is baked, turn it out onto some greaseproof paper and leave it to cool. Then quickly re-line your tin and bake the next one.

I recommend wrapping each layer in cling film until you are ready to decorate. As they are small cakes they can dry out rather quickly. I tent to double wrap them well in cling film and leave them overnight to ‘firm up’ a little. Then I unwrap each layer as and when I need it.

For all cakes I decorate, I start by levelling my cake. As there may only be a small rise on these, I do so with a sharp serrated knife. If it was a deeper cake and I wanted to split it, I would use a cake leveller, but a knife is fine for this. I can then eat any cake trimmings with a cuppa!

To decorate, start with a thin cake card the same size as your cake (in this case 7″) and spread a little buttercream on top of it. Then place down the first later on top, for this cake it will be the purple layer and then you can start filling my cake.

Spread a little buttercream on top of the cake, and add your second layer (blue), repeat with the rest of the cakes. then pop this in the fridge for 10 minutes or so for the layers to firm up. For filling rainbow cakes, I like to use white buttercream as I find it’s a nice contrast to the colours. You can find my tutorial and recipe for white buttercream here.

Once this is done you can cover your cake however you like! I recommend doing two layers of buttercream on the outside. The first being a crumb coat to seal the cake and keep in the crumbs and then a second final layer. For this cake, I did one layer of white buttercream and then my second layer was black and purple buttercream as per the cake design. Or, if covering in sugarpaste do this after the first crumb coat layer.

Chill briefly between coats to make covering easier!

And there you have it! A rainbow cake! You can see what this particular cake ended up looking like here.

Here’s one I did a few years ago –

There we have it! A rainbow cake! I hope it’s brightened your day. If you’ve got any other questions leave a comment below.

Give it a try and let me know how you get on either on FacebookTwitter or Instagram.

Happy Baking!

Britt xo

Check out my ebook How To Start A Cake Business From Home for everything you need to know about running a successful baking business, including pricing, marketing, insurance and much more!

Sharp Edges and Pole Fitness

03/17

For several years I ran a cake business from home. I made cakes for all occasions; weddings, birthdays, Christening’s, you name it. I was making quite a few cakes a week and I was always battling with the much sought after sharp edge.

As a self taught baker, I relied on internet advice, tools and tricks I had picked up along the way to make my edges as sharp as I could, but they were always slightly rounded. I was happy with this and liked the way it looked but today my world has been turned upside down! (Stranger Things reference…)

I haven’t decorated a cake in a while and don’t make commission cakes to order anymore, with my blog going more the way of tasty bakes as opposed to centred around sugarcraft it’s not something I usually do unless there’s a specific need. This week there was just that need! For those who follow me in Instagram you will know one of my other passions is pole fitness. I’ve been doing it on and off for 10 years and went back properly last year. This week marks a year that the school I learn with, Polepatations, has been in it’s current studio in Chatham. We’re having a birthday party and I wanted to make a cake for the occasion! Because, that’s what I do!

Themed black and hot pink to match the studio with an acrylic topper and zebra design, I love it, but what I love more about it are the sharp edges!!

My good friend and fellow baking blogger Jemma from Iced Jems sent me some of her Super Sharp Edge Smoothers a few weeks ago and this was my first go with them and I am SO impressed. Up until now I have been using the plastic ones with the handles but not any more! A few goes around and on top with these bad boys and my cake was as sharp as my wit and sweet style. Below is the bottom tier. Left was before smoothing and the one on the right, after.

I mean just LOOK at it! I’m in love. This is the top tier.

I’m completely converted.

Jemma has also made a tutorial video on how to use them which I watched before decorating. It really helped as they are so different to the smoothers I’ve been used to, it was good to watch someone who knew what they were doing first!

You can grab a pair for yourself for only £3.99 from Jemma’s website here.

I should point out, this isn’t an advertisement, nor has Jemma paid me to mention this, but I loved them so much I wanted to tell you all as I struggled for so long to get lovely sharp edges and I was so happy with the result of my cake I did a little dance around the kitchen! Everyone should feel as happy with their cakes as I felt about mine this afternoon.

I’m completely converted. So, enough of the smoothers! Back to the cake.

I made a two tier cake comprising of a 6″ round vanilla madeira and an 8″ round chocolate madeira, both made using my recipe here where you can find a link to a cake calculator to work out the mix for different size tins.

They were both split with a cake leveller, filled and crumb coated with bright pink (obviously) vanilla buttercream coloured with Wilton Rose concentrated colour, which is almost the same shade as the sugarpaste, which is Renshaw Fuchsia Pink. Stacked using cake cards and dowels and decorated in a zebra style bottom tier with edible stars and Polepatations name (made using Windsor Groovy Clikstix), both made from flower paste and acrylic topper (from eBay). Finished off with black 25mm and pink 15mm ribbon.

My buttercream recipe can also be found on my madeira cake recipe page here.

To learn more about how to stack and decorate a tiered cake, check out my wedding cake course here – currently 50% off!!

I loved making this one!

What have you been baking lately? Come let me know on FacebookTwitter or Instagram.

Happy Baking!

Britt xo

Turn your hobby into a career! Check out my ebook How To Start A Cake Business From Home for everything you need to know about running a successful baking business, including pricing, marketing, insurance and much more!

Creme Egg Hunting Lodge

03/17

When I got the email inviting me down to the Creme Egg Hunting Lodge in London at the weekend, I knew there was only one person I wanted to take with me, my baking bestie and fellow Creme Egg connoisseur, baking blogger and all round amazing lady, Jemma from Iced Jems.

The Creme Egg Hunting Lodge is the ultimate hunting experience for any Creme Egg fan! Set up in the back of a purpose built trust, this lodge has travelled around the country for the past month with all proceeds generated at the lodge being donated to the Prince’s Trust Charity.

The travelling lodge gave people the opportunity to hunt Creme Eggs in a Crystal Maze style game as well as sampling some of the amazing delicacies from the cafe including Gooey Creme Egg S’mores: Gooey Cadbury Creme Egg pieces and a giant marshmallow, sandwiched between two biscuits, toasted for added gooeyness, Creme Egg Black Forest Toastie: A hot and crispy Cadbury Creme Egg Toastie, this time with a black cherry twist and Creme Egg Hunters’ Hot Choc: Mouth-watering Cadbury hot chocolate, with melted Cadbury Creme Egg added in for goo-d measure. It all sounded perfect!

The lodge was set up along the South Bank in London opposite the London Eye and looked pretty epic even from the outside! With the Creme Egg banners, outdoors garden set up and giant binoculars it was a great spectacle!

When we went into the lodge we were greeted by a super friendly member of staff who told us all about Gregg the hunter who owned the lodge and who was their main man when it came to hunting Creme Eggs! We were shown around his home which included a cosy fireplace, tons of awards, Creme Egg butterflies on display and specially made books such as Romeo & Juliegg and Goolivers Travels!

We were put into a team of 6 and were told to put our hunter skills to the test in The Ultimate Egg Hunt, deep inside the Creme Egg Hunting HQ room! We had to work together to solve the clues and crack the safe! I was told to knock on the bookshelf and out of nowhere a secret door opened and a moustached man scared the life out of me! We were given our first clue with a number on it and had to find the further four clues and corresponding numbers to get to our goodies! I’m happy to report we did so successfully and in record time so we were told!

We then got to go to the cafe and enjoy a treat! I went for the Gooey Creme Egg S’mores and Jemma had the Cadbury Creme Egg Toastie. They were delicious!

You can read more about the Creme Egg Hunting Lodge here.

We had a fantastic afternoon hunting eggs and it’s now put me in the mood to do some more baking (and eating) of them this Easter! In the meantime, check out my popular Creme Eggs Cookies which are easy to bake and easier to eat and my Creme Egg Cake.

Did you go to the lodge? Let me know on FacebookTwitter or Instagram.

Happy baking!

Britt xo

 

 

 

 

My Day At Candy Mechanics!

02/17

This week, I was invited to Candy Mechanics HQ. Found deep in the heart of Somerset House in the ‘Makerversity’ workspace, filled with exciting and creative start up businesses, was a modern day chocolate factory!

Candy Mechanics have introduced the world’s first 3D consumable product created from a smartphone – and it’s your own head made in chocolate!! When I got the invitation a few weeks ago, the idea of making my own head on a chocolate lollipop (or lolpop as they are called) both fascinated and excited me.

Founded by Sam Part and Ben Redford back in 2015, the food tech startup collaborated with confectionery developer William Leigh, former chief taster at Green & Blacks, to produce their range of chocolate products. Developing the technology with engineer Chris Tait, the team have created a completely unique process to create incredible customised candy products.

It’s worth noting that this is not 3D printing. Candy Mechanics use 3D scanning and then carve the heads using a customised CNC mill. So I went along and was very excited to check it out!

Even though it’s in Somerset House, this part of the building felt akin to a secret underground laboratory from Despicable Me! I was fascinated. The machine set up was the Candy Carve – that bit of kit under the plastic box, a laptop and a 3D scanner. By having all of this in one easy to transport area, Candy Mechanics are able to take this technology out and about so anyone can have their head made from Belgian white, milk or dark chocolate. If you’re not in front of the machine itself, you can upload a 30 second video of your head, or anyone’s head for that matter, and send it in via their website to get your mini chocolate sculptures sent by post.

I sat still for 30 seconds, which was actually really tricky for me, so the scanner could build up an accurate image of my head. It then loaded it to the laptop so I could get a peek at me in blue 3D! Then it was cropped to fit the lollipop shape and we were good to go. They popped in a milk chocolate pop into the machine and away it went! Check out the video below to see how it carved me out of chocolate! I’ve sped up the process but in real time it only took about 5 minutes.

There I am! I’m so impressed!! I thought there would be a vague resemblance but I can 100% see it’s me! I look good dusted gold. Haha! I think it’s an awesome idea, perfect for a unique present!

Priced at £20, the Lolpops come in a box of 3 with one to eat, one to keep and one to share. These currently come in a selection of white, dark or milk chocolate and are dusted with edible gold lustre.

To find out more about Candy Mechanics, their Lolpos and the other products they offer, check out their website here.

Massive thank you to everyone at Candy Mechanics for a fantastic day. I don’t want to eat chocolate me! I think I’ll keep her forever!

Britt xo

World Nutella Day

02/17

I LOVE Nutella. Give me a jar and a spoon and I’m happy. However, if you would like to do something a little more sophisticated with this marvellous chocolate hazelnut spread, I’ve put all of my Nutella recipes for you below, click on the pictures to get to them!

Give it a try and let me know how you get on either on Facebook or Twitter or Instagram.

If you want to turn your baking hobby into a career, check out my ebook How To Start A Cake Business From Home for everything you need to know about running a successful baking business, including pricing, marketing, insurance and much more!

Happy baking!

Britt xo

Ferrero Rocher Cake

Nutella Filled Pancakes

Peanut Butter & Nutella Cake Nutella Maple Syrup Banan Bread

Cinnamon Nutella Muffins

 

 

 

Happy 4th Birthday to She Who Bakes!

01/17

Oh wow. Four years! My little blog is now four years old! On this day back in 2013, I published my first ever baking blog post. It was about macarons (or macaroons as I called them then!) hundreds of posts and two websites later, my blog has grown into something wonderful. Not only did writing about my baking adventures help me out of a very dark time, it has progressed to become my full time job and more than that, very much a part of who I am.

Those who have followed me for a while may know my story. A mixing bowl and wooden spoon became my saviour. I often say I ‘baked my way out of depression‘ and it’s true. Teaching myself how to bake, creating cakes and writing about them got me out of such a bad time in my life and I’m so grateful for it. I can’t believe it’s four years down the line and just how much has changed.

I just wanted to personally extend a big, BIG thank you. Thank you to every one of you who reads my blogs, uses my recipes, watches my videos and likes what I do. Wether you have been following me for four years, four months or four days, I am so grateful to you all.

Here’s to more wonderful years of baking and blogging.

Happy baking,

All my love, Britt xo

Now Cook It Lunch with SortedFood and Coop!

01/17

This week, I attended the launch of a new online cooking school brought to life by a tasty partnership of SortedFood and Coop!

SortedFood started in 2009 in Hertfordshire, England by a group of old school friends who, upon realising they were surviving on mostly microwave ready meals, decided to start sharing recipe ideas with each other on the back of beer mats in the pub! Seven years and two million subscribers later they have got people talking about food in a whole new way in this digital age!

Now, partnering with the Coop, they bring you Now Cook It. The first step to help address the cooking skills gap. It’s aimed at those who didn’t really learn cooking at school, didn’t master much of it at home and want to know how to do all the cool stuff in the kitchens and those looking to brush up on their skills. 27% of millennials have never been interested in learning to cook and 28% of those who can’t cook don’t see the importance in being able to. Now Cook It looks to change that!

I went along to Google HQ in London on Friday afternoon and cooked up a mean sausage carbonara (if I say so myself!) with the SortedFood boys, Mike, Ben, Barry and Jamie.

Now Cook It takes you through the process of learning to cook from start to finish, from de-seeding a pepper and poaching an egg, to cooking a steak and making a tomato sauce, there are so many core techniques shown in an easy video format. There are also a ton of recipes available including the sausage carbonara I got to make and eat!

I’m a keen baker, that much is clear, but I’ve never been the best or most confident cook. I spent 90% of my day in a kitchen and there are so many things I don’t know how to do! I’ve already watched so many of the core technique videos! I think it’s fab and especially being of the generation who maybe didn’t get the most extensive food education, I think it’s something so many people (of all ages) can benefit from! You can find all the information about it on their website here.

Happy baking, and cooking!

Britt xo

Peanut Butter Recipes

01/17

I love peanut butter. It’s one of those things that I can have at any time of the day, in any season. Below, I’ve compiled my favourite peanut butter recipes, including three no-bake treats and a show stopping cake! Click on the pictures for the recipes! I’m planning a lot more recipes including peanut butter over the next few months so watch this space and sign up to my newsletter at the bottom of the page for updates!

If you want to turn your baking hobby into a career, check out my ebook How To Start A Cake Business From Home for everything you need to know about running a successful baking business, including pricing, marketing, insurance and much more!

Give it a try and let me know how you get on either on Facebook or Twitter or Instagram.

Happy baking!

Britt xo

Peanut Butter & Nutella Cake

frozen banana chocolate peanut butter bites

Peanut Butter Cookie Dough Bites Gluten and Dairy Free

peanut butter chocolate squares

 

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